Archive for the ‘Social Media’ Category

Blogging: Not for the faint of heart   4 comments

I am struggling. My fledgling blog is now more than four months old. I have lots of ideas for blog posts. I’ve been invited to guest blog on more than one occasion. Readership is low, but I occasionally get attention from unexpected places. So what’s the problem?

I’m exhausted. Of course, as with most moms who are working full-time, exhaustion is a normal state of existence. Every week I end up writing late at night to make my arbitrary, self-imposed editorial deadline.

It’s not all fun. I enjoy thinking and writing. I do not enjoy digging up a suitable, Creative Commons-blessed photo to accompany every post (which is why I skipped it on vacation). While I occasionally break this rule I try not to as people tend to feel more engaged when there’s a photo.

I know I can do better. I am certainly not writing to my full potential or my own editorial standards (which I admit are higher than most), which is highly frustrating.

So why bother with the blog?

It’s calming. My world allows me few creative outlets these days so this is one medium that allows me to clear my head of many of the thoughts that are rattling around.

It’s a point of pride.  Seeing that list of completed posts grow each month is a very satisfying feeling and as is being able to count myself as a blogger (albeit a newbie one)

Professional growth. Writing the blog forces me to sit and really think about the topics of the day. What DO I think about Google+? It helps me focus my thoughts and form opinions that might otherwise have remained mostly dormant.

To compromise between my desire to express myself and my desire to salvage what’s left of my sanity I am changing this to a bi-weekly or even monthly blog. We shall see. I have decided that blogging is great, but living my real life is better. So is sleep.

Image credit: viralbus via Flickr

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My#FollowFriday favorites: Top 3 PR/Marketing/Comm bloggers   Leave a comment

This week I am doing you a favor. Rather than pour out my usual drivel I thought I would share with you some of my favorite bloggers/Twitter personalities. I admit, I don’t keep up with my blog reading as much as I should or want to, but when I do these are the people I go to.

These folks are brilliant, talented, and charming to boot. They are bona fide experts in communication particularly when it comes to public relations, social media and marketing. If you want to learn how to communicate well these are the people you need to know. Consider this one big #FollowFriday shout-out (in no particular order).

  1. Shonali Burke
    Sole proprietor (and sole employee) of Shonali Burke Consulting, Shonali hosts the popular #measurepr chat on Twitter and is the driving force behind the blog Waxing UnLyrical. I am also pleased to say I have met Shonali as she was the guest of honor at the very first Tweetup I attended, here in San Diego.
  2. Jay Baer
    A renowned social media consultant, Jay Baer is also an author and speaker (if I read books anymore I would definitely read “The NOW Revolution,” his book with Amber Naslund). His site/blog, www.ConvinceAndConvert.com has a ton of great info and tools you can use to plan your social media campaign.
  3. Gini Dietrich
    Founder and CEO of ArmentDietrich and author of the Spin Sucks blog, Gini Dietrich provides excellent tips and food for thought.

There you have it. There are MANY more talented folks out there, so I encourage you to scour the list of people I’m following on Twitter if you want to find more people I find influential and educational.

Who are your favorite bloggers and communicators?

“To thine own self be true” when choosing a social network   Leave a comment

Shakespeare had it right when he said, “To thine own self be true.” Bust of Shakespeare

Why choose one social platform over another? Why Facebook instead of Twitter or LinkedIn instead of Google+? It all depends on two things: your needs and how well each one addresses those needs.

Sarah Kessler and Emily Caufield have created an interesting infographic  (hot items these days) that essentially charts the top five social networks and how each one stacks up on certain criteria. View the infographic here. It is not without its flaws, but it highlights a key factor in choosing a social network: we join social networks that give us what we need.

For example:

On paper (or screen) Google+ really does kick arse. The only thing that it seems to lack is a built-in ability to do event planning. However, in the last several weeks I have been on Facebook and LinkedIn multiple times per day and Twitter every couple of days.

Google+? At  best once a week.

Right now Google+ doesn’t give me what I need. I need support and interaction with friends and family and out of the social networks Facebook is the one that best meets those needs.

What else do I need? Professional development. So I go to Twitter and LinkedIn to see what my colleagues are talking about and read articles on topics pertinent to my business. I could do that on Google+ as there is a flourishing community of my peers on there. However, that brings me to another need: time. I need something that is quick and easy and LinkedIn and Twitter provide me with that since I’ve already done the hard work to set up the networks. Google+ does not meet my needs because I don’t have time to set it up properly yet.

This all boils down to one quick reminder that goes for all the things we do: know what you want to get out of something before you start putting something (time, effort, money) into it.

Can you take a vacation from social media?   6 comments

I’m on vacation right now. And not that I don’t enjoy blogging (because I do), but even I need a break from discussing social media sometimes. And yet here I am, feeling compelled to keep up with a self-imposed editorial schedule even on vacation. Why?

Even when something is your passion you need a break periodically to stay fresh and maintain your creative drive. Athletes have to take rest days. Students get a spring break. But so many professionals, particularly in social media, cannot shut off. We fear what will happen if we do. We’ll miss being the first of our friends to retweet or comment on a breaking story. We are concerned our Klout score will drop (yes, I checked mine and it’s dropped 5 points in less than a week)–even though we haven’t decided if we care about Klout yet.

Of course there are things we could do to maintain our social media presence while on vacation. Hootsuite allows us to schedule tweets and other updates. WordPress allows you to schedule blog posts if, unlike me, you’ve been able to get ahead of schedule and have posts ready to go (I admit that I am currently living the literary equivalent of paycheck to paycheck). Wait. That’s incorrect. Those tools allow us to maintain a media presence–not a SOCIAL media presence.

That’s really the crux of it. Those of us who are in social media do it because we are social and enjoy being sociable. When we “go dark” and turn off our phones and stop interacting with people online, we feel like we are ignoring friends. If we schedule tweets and blog posts and then go on an unplugged vacation we won’t be able to respond to comments and interact with our followers and readers. And as we generally like those people we don’t want them to feel ignored or unappreciated.

We also feel compelled to prove to clients, bosses and colleagues that we can keep up with social media presence virtually 24/7 instead of admitting we are human and need a break. We set expectations far too high and then have to live up to them.

As a protest to this virtual leash and to get back to my vacation sooner I am making this an abbreviated blog in a few ways:
1. You are reading the first and only draft (as opposed to the first-and-a-half or second draft you normally read)
2. I am typing this on my iPad which doesn’t allow for formatting changes (no putting clever or inspired phrases in bold to highlight them)
3. I am not including a photo
4. I am not digging up or including links to other blogs on related topics (and I know there are many so Google them)

How do you handle social media while on vacation? Without further adieu I bid you good night.

Now, back to my vacation.

Posted July 20, 2011 by Lindsay N. Ball in Career, Internet, Social Media

LinkedIn Networking: Selective or Open?   4 comments

If you’re on LinkedIn much at all it won’t be long before you come across a LION.

Lion lounging

“A lion?”

No, a LION–a LinkedIn Open Networker. These are a special breed, folks who have decided they will connect with anyone and everyone who wants to connect (even strangers!). LIONs are often in recruiting or sales, industries that benefit from having as many contacts as possible. And there are definite professional benefits to this approach. Who wouldn’t like to have thousands of people to reach out to with a question or request?

The decision to be a LION or to be a more strategic networker is a personal one. I have chosen the latter route. It really all depends on how you plan to use your network.

“‘Use’ my network? That sounds a bit selfish.”

Not at all. A network is there to be used. Whether it’s a network of friends for entertainment, a network of family for emotional support or a business network for advice, we all have these networks because they provide value to us–we are using them. It’s only selfish if you use your network more than you give back to it.

But I digress.

Let’s return to our use of a network. Most of us, myself included, are suited for targeted, selective networks. We want to know (at least to some degree) the people in our network. However, even though I am a selective networker I don’t set the bar very high. Mostly I want to feel like you contacted ME in particular for a specific reason. That it was purposeful and not simply a sales pitch or spam bot. This way if someone comes to me and is interested in connecting with one of my contacts I know enough to know how the two people will best connect.

Either option is completely acceptable, so it just depends on your approach. Are you using this tool to generate sales? Then being a LION may be the way for you to go. If you prefer a little more intimacy with your contacts I recommend keeping things selective.

Additional Useful Links

http://www.stacyzapar.com/2011/05/what-is-linkedin-lion.html
http://www.stacyzapar.com/2010/11/why-i-decided-to-be-open-networker.html

Image credit: cheetah100 via Flickr

Google+ isn’t going to kill anyone (but it could make everyone stronger).   2 comments

Let’s get right to the point: Is Google+ a Facebook killer? In a word, no.

To borrow from a famous movie,  you don’t get to 750 million friends without knowing a thing or two. And you don’t lose 500 million friends overnight. The “social” in social media means that most people will stay where their friends are and right now their friends are on Facebook.

So what will it do? Google+ will definitely do some damage to Facebook, but it will take some time (case in point: they have temporarily stopped allowing new people to join). And in the meantime Facebook will be able to revise its site and develop new features to keep people there (Zuckerberg ain’t no fool–he’s the most followed account on Google+ and you can bet he’s doing his research). Facebook has already launched a new feature: video chatting with Skype. (Though Google+ Hangouts is still better.)

What Google+ will really do is motivate Facebook to improve its service and broaden its offerings. Make it easier to group people and send updates to certain people and not others. And while Facebook is working on that, those of us who are attracted to the new and shiny when it comes to technology will begin using Google+ until it eventually goes mainstream. How long that will take and what either site will look like once this happens is anyone’s guess. Google+ is still in its infancy so I expect it to evolve rapidly in the coming weeks and months.

Let’s not forget there are other sites affected by Google+ besides Facebook. Twitter, for example. While Google would like to make Google+ a Twitter replacement they are a long way from being able to do this. Where Google holds the power is in search rankings. If Google starts giving Google+ updates more weight than Twitter updates then companies have a serious incentive to interact with people on Google+ because it means they are more likely to place higher in search engine rankings. A great analysis and example of this is here. And Google also has Twitter beat on ease of use and slick design. So there is more potential for Google to do serious damage to Twitter than to Facebook. Twitter may be the best known provider, but its service is easily replicated and improved upon. They had better hustle to find new ways to engage with visitors or they could see a serious decline in use.

Finally, let’s talk about LinkedIn. What is LinkedIn? A place to post your resume, connect with colleagues, post updates, get info on companies and, as of recently, see news about your field. All right let’s break this down into its parts and review through Google+ eyes:

  • Post your resume – It’s rudimentary in Google+, but do-able
  • Connect with colleagues – Check!
  • Post updates – Check!
  • Get info on companies, including job posts – Coming soon
  • Read news about your field – Check! (See Sparks on your Google+ account)

So with only a few minor upgrades you could do most of your LinkedIn activities on Google+. The main thing missing is to be able to see who in your network works at a particular company or with certain other people. Until that feature is added LinkedIn remains a valuable tool.

The key takeaway from all this is that Google+ changes the landscape by providing a viable alternative to each of the three major social networks. However, there is still time while Google+ grows and develops for the other players to learn from Google’s growing pains and improve themselves. I’ll be curious to see if they do.

Image credit: RHW-Photography via Flickr

Posted July 7, 2011 by Lindsay N. Ball in Internet, Marketing, Social Media

First Thoughts on the Google+ Project   2 comments

Google bread manIntriguing.

That is my first impression after reviewing some of the features of the new Google+ project. I’m still willing to give Google the benefit of the doubt (even after the Wave, which I have yet to be given a compelling reason to understand or appreciate) and there is a lot of potential with the new toys. The concepts are simple, yet elegant. The design is friendly and usable. However, the adoption of Google+ will all depend on the usability of the final execution. Check out this article from Wired.com for a full write-up from people with far more insider knowledge than I have.

Circles
Similar to your Facebook friends, Circles allows you to group contacts into “Circles” that you name. Unlike Facebook, this appears to have a very user-friendly interface that allows you to easily drag and drop contacts into those circles. Early descriptions of this functionality seem like a cross between Facebook and Twitter: you can designate which circles receive certain updates, or you can make them public to the entire world like a tweet. Apparently you can even include contacts in groups who are not using the system, so family members can still receive your photos even if they haven’t “friended” you. While you can send non-Facebook using contacts links to photo albums it’s not an easy or convenient process which this has the potential to be.

This has been my biggest issue with Facebook. With the privacy settings being so complicated,  how can I be sure that my colleagues won’t see my vacation photos? I do, after all, have multiple online personas for a reason! I generally refrain from typing anything that could be the list bit embarrassing onto any site, but I’m human and my personality shines through at times. I need a site that protects me from those moments! Perhaps Circles will be it.

Hangout
One of the most fascinating features is the new Hangout. This TechCrunch article gives an apt analogy: “If your neighbor is sitting there, you know that they’ll likely be interested in striking up a conversation. In fact, it would be rude for you to walk by and not say anything.” The idea is that if you’re online, surfing the Web, but none of your friends are on at the moment, you can tell them you’re ready and waiting to video chat should they hop online and feel interested. This would almost replace my need for Skype and my constant texting with my parents to figure out when we are both available.

Other Features
The other features of Google+ seem very interesting, but are less ground-breaking. Sparks simply reminds me of LinkedIn Today, but with more varied categories of information. Instant Upload and Huddle are cool, but I have other ways to accomplish the same things (though of course in other sites). This could be a good way to combine all these tasks in one.

My Early Assessment
I predict this product will be successful. Not Facebook successful, but better than Wave anyway. It is unique and user-friendly.I plan to try it out as soon as I can and I hope you’ll join me as I experiment with it as soon as I can get my hands on it it!

Image credit: DannySullivan via Flickr