Lindsay Ball Marketing   Building relationships through effective communication.

I am struggling. My fledgling blog is now more than four months old. I have lots of ideas for blog posts. I’ve been invited to guest blog on more than one occasion. Readership is low, but I occasionally get attention from unexpected places. So what’s the problem?

I’m exhausted. Of course, as with most moms who are working full-time, exhaustion is a normal state of existence. Every week I end up writing late at night to make my arbitrary, self-imposed editorial deadline.

It’s not all fun. I enjoy thinking and writing. I do not enjoy digging up a suitable, Creative Commons-blessed photo to accompany every post (which is why I skipped it on vacation). While I occasionally break this rule I try not to as people tend to feel more engaged when there’s a photo.

I know I can do better. I am certainly not writing to my full potential or my own editorial standards (which I admit are higher than most), which is highly frustrating.

So why bother with the blog?

It’s calming. My world allows me few creative outlets these days so this is one medium that allows me to clear my head of many of the thoughts that are rattling around.

It’s a point of pride.  Seeing that list of completed posts grow each month is a very satisfying feeling and as is being able to count myself as a blogger (albeit a newbie one)

Professional growth. Writing the blog forces me to sit and really think about the topics of the day. What DO I think about Google+? It helps me focus my thoughts and form opinions that might otherwise have remained mostly dormant.

To compromise between my desire to express myself and my desire to salvage what’s left of my sanity I am changing this to a bi-weekly or even monthly blog. We shall see. I have decided that blogging is great, but living my real life is better. So is sleep.

Image credit: viralbus via Flickr