Archive for the ‘Career’ Category

Blogging: Not for the faint of heart   4 comments

I am struggling. My fledgling blog is now more than four months old. I have lots of ideas for blog posts. I’ve been invited to guest blog on more than one occasion. Readership is low, but I occasionally get attention from unexpected places. So what’s the problem?

I’m exhausted. Of course, as with most moms who are working full-time, exhaustion is a normal state of existence. Every week I end up writing late at night to make my arbitrary, self-imposed editorial deadline.

It’s not all fun. I enjoy thinking and writing. I do not enjoy digging up a suitable, Creative Commons-blessed photo to accompany every post (which is why I skipped it on vacation). While I occasionally break this rule I try not to as people tend to feel more engaged when there’s a photo.

I know I can do better. I am certainly not writing to my full potential or my own editorial standards (which I admit are higher than most), which is highly frustrating.

So why bother with the blog?

It’s calming. My world allows me few creative outlets these days so this is one medium that allows me to clear my head of many of the thoughts that are rattling around.

It’s a point of pride.  Seeing that list of completed posts grow each month is a very satisfying feeling and as is being able to count myself as a blogger (albeit a newbie one)

Professional growth. Writing the blog forces me to sit and really think about the topics of the day. What DO I think about Google+? It helps me focus my thoughts and form opinions that might otherwise have remained mostly dormant.

To compromise between my desire to express myself and my desire to salvage what’s left of my sanity I am changing this to a bi-weekly or even monthly blog. We shall see. I have decided that blogging is great, but living my real life is better. So is sleep.

Image credit: viralbus via Flickr

My#FollowFriday favorites: Top 3 PR/Marketing/Comm bloggers   Leave a comment

This week I am doing you a favor. Rather than pour out my usual drivel I thought I would share with you some of my favorite bloggers/Twitter personalities. I admit, I don’t keep up with my blog reading as much as I should or want to, but when I do these are the people I go to.

These folks are brilliant, talented, and charming to boot. They are bona fide experts in communication particularly when it comes to public relations, social media and marketing. If you want to learn how to communicate well these are the people you need to know. Consider this one big #FollowFriday shout-out (in no particular order).

  1. Shonali Burke
    Sole proprietor (and sole employee) of Shonali Burke Consulting, Shonali hosts the popular #measurepr chat on Twitter and is the driving force behind the blog Waxing UnLyrical. I am also pleased to say I have met Shonali as she was the guest of honor at the very first Tweetup I attended, here in San Diego.
  2. Jay Baer
    A renowned social media consultant, Jay Baer is also an author and speaker (if I read books anymore I would definitely read “The NOW Revolution,” his book with Amber Naslund). His site/blog, www.ConvinceAndConvert.com has a ton of great info and tools you can use to plan your social media campaign.
  3. Gini Dietrich
    Founder and CEO of ArmentDietrich and author of the Spin Sucks blog, Gini Dietrich provides excellent tips and food for thought.

There you have it. There are MANY more talented folks out there, so I encourage you to scour the list of people I’m following on Twitter if you want to find more people I find influential and educational.

Who are your favorite bloggers and communicators?

Can you take a vacation from social media?   6 comments

I’m on vacation right now. And not that I don’t enjoy blogging (because I do), but even I need a break from discussing social media sometimes. And yet here I am, feeling compelled to keep up with a self-imposed editorial schedule even on vacation. Why?

Even when something is your passion you need a break periodically to stay fresh and maintain your creative drive. Athletes have to take rest days. Students get a spring break. But so many professionals, particularly in social media, cannot shut off. We fear what will happen if we do. We’ll miss being the first of our friends to retweet or comment on a breaking story. We are concerned our Klout score will drop (yes, I checked mine and it’s dropped 5 points in less than a week)–even though we haven’t decided if we care about Klout yet.

Of course there are things we could do to maintain our social media presence while on vacation. Hootsuite allows us to schedule tweets and other updates. WordPress allows you to schedule blog posts if, unlike me, you’ve been able to get ahead of schedule and have posts ready to go (I admit that I am currently living the literary equivalent of paycheck to paycheck). Wait. That’s incorrect. Those tools allow us to maintain a media presence–not a SOCIAL media presence.

That’s really the crux of it. Those of us who are in social media do it because we are social and enjoy being sociable. When we “go dark” and turn off our phones and stop interacting with people online, we feel like we are ignoring friends. If we schedule tweets and blog posts and then go on an unplugged vacation we won’t be able to respond to comments and interact with our followers and readers. And as we generally like those people we don’t want them to feel ignored or unappreciated.

We also feel compelled to prove to clients, bosses and colleagues that we can keep up with social media presence virtually 24/7 instead of admitting we are human and need a break. We set expectations far too high and then have to live up to them.

As a protest to this virtual leash and to get back to my vacation sooner I am making this an abbreviated blog in a few ways:
1. You are reading the first and only draft (as opposed to the first-and-a-half or second draft you normally read)
2. I am typing this on my iPad which doesn’t allow for formatting changes (no putting clever or inspired phrases in bold to highlight them)
3. I am not including a photo
4. I am not digging up or including links to other blogs on related topics (and I know there are many so Google them)

How do you handle social media while on vacation? Without further adieu I bid you good night.

Now, back to my vacation.

Posted July 20, 2011 by Lindsay N. Ball in Career, Internet, Social Media

LinkedIn Networking: Selective or Open?   4 comments

If you’re on LinkedIn much at all it won’t be long before you come across a LION.

Lion lounging

“A lion?”

No, a LION–a LinkedIn Open Networker. These are a special breed, folks who have decided they will connect with anyone and everyone who wants to connect (even strangers!). LIONs are often in recruiting or sales, industries that benefit from having as many contacts as possible. And there are definite professional benefits to this approach. Who wouldn’t like to have thousands of people to reach out to with a question or request?

The decision to be a LION or to be a more strategic networker is a personal one. I have chosen the latter route. It really all depends on how you plan to use your network.

“‘Use’ my network? That sounds a bit selfish.”

Not at all. A network is there to be used. Whether it’s a network of friends for entertainment, a network of family for emotional support or a business network for advice, we all have these networks because they provide value to us–we are using them. It’s only selfish if you use your network more than you give back to it.

But I digress.

Let’s return to our use of a network. Most of us, myself included, are suited for targeted, selective networks. We want to know (at least to some degree) the people in our network. However, even though I am a selective networker I don’t set the bar very high. Mostly I want to feel like you contacted ME in particular for a specific reason. That it was purposeful and not simply a sales pitch or spam bot. This way if someone comes to me and is interested in connecting with one of my contacts I know enough to know how the two people will best connect.

Either option is completely acceptable, so it just depends on your approach. Are you using this tool to generate sales? Then being a LION may be the way for you to go. If you prefer a little more intimacy with your contacts I recommend keeping things selective.

Additional Useful Links

http://www.stacyzapar.com/2011/05/what-is-linkedin-lion.html
http://www.stacyzapar.com/2010/11/why-i-decided-to-be-open-networker.html

Image credit: cheetah100 via Flickr

Conference attendance is critical for maintaining job focus   1 comment

For the past four days I have been immersed in all things communication. The International Association of Business Communicators (IABC) 2011 World Conference was held here in San Diego and I was thrilled to be able to attend–especially considering how it lived up to its international name.

The U.S. Was still the number one country by number of participants, but do you have any idea what the next two were? The 2nd most well-represented country at then conference was Canada, followed by Australia. There must be something good going on if people are flying from halfway around the globe to be here.

So what did we do? We talked shop and it was wonderful. I enjoyed learning how to write for. different media with the renowned Steve Crescenzo, I was a presentation guinea pig for All-Star Jim Endicott, I hosted dinner for six of my peers at the delightful BiCE Ristorante. One of my favorite activities was shaking the hands of people who were previously only known by their avatars.

Probably the most significant thing I got out of the conference was the reassurance that I am on the right track. You know you’re in the right place when you genuinely ENJOY talking shop with your peers. Many of them are going through similar challenges as I have and it’s great to have that validation.

So I return to work tomorrow re-energized, re-focused and ready to do what it takes to get the job done.

Posted June 16, 2011 by Lindsay N. Ball in Career, Professional Development

Why I blog. (And why you should, too.)   2 comments

BloggingI spent more than a year with the avid desire to start a blog, but many things stopped me (raise your hand if you have the same challenges):

  • Not enough time to dedicate to doing it right
  • Not sure of the topic (What new thing could I possibly have to say about my areas of expertise, marketing/communication/social media/business?)
  • Not enough time
  • Fear of being judged
  • Not enough time

Finally, a conversation with the lovely and intelligent Michele Dortch with Write to Incite inspired me to get started with SOMETHING. Essentially she told me that you just have to jump in and make it happen. So I made the commitment to do it no matter what. Now, what to write about?

I started researching topics and seeing what other people had run into the same challenges and concerns. So I Googled. And found this excellent post from Patrick Garmoe at PureDriven. Patrick was kind enough to give me his thoughts on writing about a common topic like marketing and I continue to be grateful for that. The comment that inspired me the most was this: “people buy from certain places because they like and trust the store staff, not because they can’t get the advice or items elsewhere.” It told me that I don’t have to be the first to say something, but if I’m bringing value to my readers (all three of you–hi, Mom!) through a unique perspective, then that’s what’s important. So I jumped in.

I’ve found that this blog is as much a creative outlet for me as anything. It’s also a way for me to take control of my online reputation. So far I’m just writing about whatever topic strikes my fancy in the broad marketing/social media space. I haven’t yet settled on what I hope to achieve with this blog, but I’ll get there. You don’t have to have all the answers when you start.

I’m also not doing this to get paid through ad sponsorships or to support a solo practice so I’m not worried about optimizing it for search engines just to drive traffic. While that kind of thing can be very helpful depending on your goals, like most things it takes time to do properly, especially on a new blog, and with a full-time job, a toddler, and some semblance of a life there’s only so much I can do. SEO is not a priority.

However, I do enjoy connecting with people and hearing their thoughts, which is why I decided on a blog format instead of an online journal or simply typing up a Word doc. I’m human, I have an ego, and I want to talk about things I am passionate about with people who are passionate about those same things. It helps if you enjoy developing relationships.

I am working to stay disciplined enough to post one solid article every Wednesday morning (which is why I have been at a laptop at 11pm each of the last several Tuesdays) because without a routine this blog would quickly lapse into nothingness. Sticking to a schedule is key.

I tell  you all of this because if you’ve been thinking about it and want to do it, now is the time. I don’t care what excuses you have. They are not acceptable. Just dive in and start writing, even a brief one hundred words at a time. You won’t hit a home run every time, but that doesn’t mean it’s not worth doing at all. If you’re doing it just for the attention, there are easier ways to get that. Blog because you want to and will enjoy it regardless of the response.

Image credit: Search Engine People Blog via Flickr